Insurance Branding Etler-Kettenacker Agency just posted a page on insurance branding how much revenue is being spent by insurance carriers on insurance branding.  You can find the full article at http://www.ekagency.com/insurance/branding.aspx.  In 2011 insurance companies spent $5.7 billion on insurance branding.   With the introduction of Flo in 2008 by Progressive other companies have been shelling out billions on celebrity spokesperson such as Dean Winters as Mayhem w...

Since today is tax day, it seemed as good a time as any to talk about spring cleaning. I mean, weve all filed those returns, March Madness is over, and the weather is gorgeous -- so theres no more excuses for not getting the cleaning done! We know how daunting spring cleaning can be, and were here to help! Heres a list of items that should be on everyones spring cleaning to-do: 1. Change the furnace filter: Just because youre not running the heat, doesnt mean you shouldnt change your f...

As 2015 draws to a close, you may be making resolutions to eat healthier, get to the gym and save more money. If saving money is on your list, you may be considering upgrading to new, energy-efficient home appliances. But these new gadgets often come with hefty price tags -- which raise the question of whether theyll save you enough money to be worthwhile. Today, we are looking at some of the "smart" appliance upgrades out there -- and whether you should consider the investment. Thermosta...

For many of us, paying our insurance premiums every month can feel like, well, a waste of money. If were lucky, we dont actually see our money being put to use -- because, the majority of the time, those worst-case catastrophes never happen. Heres the thing: insurance doesnt just protect you from worst-case, life-changing events, it also protects you from that annoying, ugh-why-is-it-happening-to-me-now stuff that can really put a damper on your monthly budget. Safeco coverage is added to...