Its Valentines season, and we are feeling the love. Any small business owner will tell you that the highest compliment they can receive is a customer referral. One of the top reasons to choose a small business over a larger one is the quality of customer service we can offer. For local businesses without the marketing budget of a big corporation, or the cache of a publicly traded company, referrals are the most effective way to attract new business. "Word of mouth" can make or break a ...