Insurance Branding Etler-Kettenacker Agency just posted a page on insurance branding how much revenue is being spent by insurance carriers on insurance branding.  You can find the full article at http://www.ekagency.com/insurance/branding.aspx.  In 2011 insurance companies spent $5.7 billion on insurance branding.   With the introduction of Flo in 2008 by Progressive other companies have been shelling out billions on celebrity spokesperson such as Dean Winters as Mayhem w...

If you’ve been at all connected with social media in the past few weeks, you’ve likely heard about the Pokémon Go craze. It’s everywhere -- and small businesses are joining in! Simply put, Pokémon Go is a game that uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon "appear" around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon wi...

By now, we’ve all heard about the Pokémon Go craze; recently, headlines have shifted to the myriad accidents this cyber game is causing. From fender benders to falls, catching Pokémon has become quite dangerous! Whether you’re behind the wheel or your business’ counter, insurance can help protect you as you capture Pikachu. Homeowners/Renters Insurance This insurance protects your home while you’re away — so if there’s a break-in or fir...